The Gap in Alternative Investments SummitView Texas Was Built to Fill

Article Summary
He means a single point of access where an accredited investor can consider a range of alternative opportunities in one place, rather than sourcing, vetting, and structuring each one individually.
Yes. Private markets are documented near 20 trillion dollars in size, with growing retail and institutional participation, yet friction around finding and comparing credible opportunities remains well documented at the macro level.
They are treating consumer-facing, recurring-revenue franchise brands as a real and growing asset class, evidenced by deals including Blackstone's 8 billion dollar purchase of Jersey Mike's and Roark's acquisitions of Dave's Hot Chicken and Subway.
Because it appeals to a different class of buyer. Institutional and private equity buyers pay a materially higher multiple for professionally managed, diversified scale than any single-location owner can command.
Investment identifies and funds opportunity, Franchise Development builds the pipeline of new locations, and Operations runs day-to-day performance, with each pillar feeding the next to remove the friction of assembling that exposure piecemeal.
My simple, matter-of-fact, way of describing what SummitView Texas actually is: a private equity platform, a place for an accredited investor to consider an alternative way of investing into franchises rather than sourcing and structuring each one individually. And it really doesn't exist in a practical sense anywhere else. I am describing a gap I see specific to this particular corner of alternative investing.
That claim may be dismissed as founder enthusiasm but it shouldn't be. The gap in alternative investments is that it leaves unaddressed the nearly $1.75 trillion worldwide franchise industry, of which over $900 billion exists in the United States, according to IFA’s 2026 Economic Outlook. The challenge of gaining equity exposure to this segment for accredited investors is well documented at the macro level, beyond my own read on the market. Private markets have grown into one of the largest corners of American finance, and yet the friction of finding, vetting, and comparing individual opportunities inside that world of franchising remains real. One of the fundamental tenets of portfolio diversification is reasoned exposure across all private/public debt and equity markets. A platform built to remove some of that friction, in one specific and provable asset class, is solving a problem that shows up in the data as clearly as it does in my own views.
The Access Problem in Alternative Investments
Private markets have grown into one of the largest corners of global finance, now estimated near 20 trillion dollars, with retail investors and retirement systems increasingly participating alongside institutions.1 Regulatory changes are opening the door further still, including rules that now allow alternatives inside 401(k) plans.1 By nearly every measure, demand for this kind of exposure is climbing.
Access has not kept pace with that demand. The same research documenting the growth also names the actual bottleneck: questions around valuation, transparency, and liquidity remain unresolved across much of the private markets world.1 For an individual accredited investor, that friction shows up well before any of those questions get answered, in simply finding a credible operator worth evaluating in the first place, then comparing that opportunity against others without a shared framework or a single place to do it.
That is the actual gap I am describing: a workable way to find, vet, and compare alternative opportunities, something the growth data confirms is still missing even as appetite for this kind of exposure keeps growing.
Why Institutional Money Is Already Moving This Direction
My read on where private equity is headed is not speculation, it is already happening. Blackstone paid 8 billion dollars for Jersey Mike's. Roark Capital paid 1 billion for Dave's Hot Chicken and 9.6 billion for Subway.2 Two of the largest private equity firms in the country, treating franchise and quick-service restaurant brands as an asset class worth serious institutional capital.
That pattern fits inside a broader shift research firms are now tracking directly: the democratization of alternatives, with both traditional and alternative investment managers pursuing retail and accredited expansion through new products, acquired capabilities, and better liquidity terms.3 That interest is not limited to the biggest names writing the biggest checks. It runs through the entire structure of how alternative capital is deployed.
None of that guarantees any single deal works out. What it does confirm is that the underlying thesis, consumer-facing, recurring-revenue franchise platforms as a real and growing category of institutional interest, already has the largest capital allocators in the country acting on it.
The Multiplier Effect: Why Scale Changes the Math
I’ll use a simple hypothetical to explain why scale matters, the numbers themselves are illustrative rather than real. Picture a single shop generating 200,000 dollars in EBITDA. At a multiple of 8, that shop might sell for 1.6 million dollars. Now picture a portfolio of the same shops generating 5 million dollars in EBITDA combined. That portfolio does not sell to the same buyer. It appeals to institutional and private equity buyers who pay a materially higher multiple, say 12, for the same underlying economics, simply because of the scale and the quality of management behind it.
The math is illustrative, but the principle behind it holds up. A single-location owner and a diversified, professionally managed portfolio are competing for entirely different pools of capital, and the pool available to the portfolio pays more for the same dollar of earnings. That premium is what institutional and accredited capital actually rewards, the professional management and scale behind a platform, the kind that compounds as more locations join.
The same logic applies to backing a platform over a single shop. The exit itself is worth more before a single dollar of additional growth is ever added.
What a Single Platform Actually Solves
This "private equity access" description points at something specific, a single entry point standing in for professional management, diversification, and access to opportunities an individual investor would otherwise have to find, vet, structure, and operate alone. Assembling that kind of exposure piecemeal means sourcing multiple deals, underwriting each one separately, and monitoring performance across managers who have never coordinated with each other. A single platform built for that purpose removes each of those steps at once and, in this instance, gains access to a unique and proven asset class that is nearly 10% of the worldwide private markets.
SummitView Texas is built around three integrated pillars that do exactly this work together. Investment identifies and funds the opportunity. Franchise Development builds the pipeline of new locations. Operations drive the day-to-day performance of every shop already open. Each pillar feeds the next, and that coordination is what separates a private equity access platform in Texas from a single deal an investor might source and manage on their own.
That structure is what makes my analogy hold up past my personal view. A private equity sponsor platform works because one place handles selection, execution, and ongoing management for the investor. SummitView Texas applies the same logic to franchise ownership, a single place to access professionally managed, diversified exposure to a proven business model, built once and run continuously rather than assembled deal by deal.
Closing the Gap
The gap I describe is not a hunch. Private markets have grown too large and too friction-filled for individual investors to work through deal by deal, institutional capital is already moving toward professionally managed platforms at scale, and the math behind that shift rewards exactly the kind of structure SummitView Texas was built around. What is missing for most accredited investors is not opportunity, it is a single, trusted point of access to it.
SummitView Texas is that access point. Investment, Franchise Development, and Operations work together as one alternative investment franchise platform in Texas, built to give accredited investors professionally managed exposure to a proven business model without assembling that exposure piecemeal.
The gap identified here is real, documented, and already closing for the investors who get in early. Reach out to SummitView Texas to learn what a role in this platform could look like for your own portfolio.
Sources
- "Alternative Investments Outlook 2026," J.P. Morgan Asset Management, https://am.jpmorgan.com/us/en/asset-management/adv/insights/portfolio-insights/alternatives/alternatives-outlook/
- "Private Equity QSR Acquisitions 2025: Blackstone, Roark, and What $18.6B in Deals Tells Operators," QSR Research Hub, https://qsrresearchhub.com/article/pe-acquisitions-qsr-signal/
- "U.S. Private Markets 2026," Cerulli Associates, https://www.cerulli.com/reports/us-private-markets-2026
Comprehensive Summary
What does Frank Muller mean by calling SummitView Texas a "private equity Schwab platform"?
- Single point of access: an accredited investor can consider a range of alternative opportunities in one place, rather than sourcing and structuring each one individually.
- A gap he says doesn't exist elsewhere: Frank frames this specific corner of alternative investing, a platform built around vetted access, as one the market has not yet filled.
Is the gap Frank describes backed by anything beyond his own opinion?
- A market approaching 20 trillion dollars: private markets have grown into one of the largest corners of global finance, with retail investors and retirement systems increasingly participating alongside institutions.1
- Real friction, not just perception: the same research documenting that growth also names the bottleneck directly, unresolved questions around valuation, transparency, and liquidity across much of the private markets world.1
Why are institutional investors like Blackstone and Roark Capital buying franchise brands?
- Large, recent deals confirm the thesis: Blackstone paid 8 billion dollars for Jersey Mike's, and Roark Capital paid 1 billion for Dave's Hot Chicken and 9.6 billion for Subway.2
- Part of a broader, tracked shift: research firms describe this as the democratization of alternatives, with both traditional and alternative managers pursuing retail and accredited expansion through new products and capabilities.3
Why does a portfolio of locations sell for more than a single shop with the same total earnings?
- Different buyers, different multiples: a single shop generating 200,000 dollars in EBITDA might sell at a multiple of 8, while a portfolio generating the same earnings at scale can command a materially higher multiple from institutional and private equity buyers.
- Professionally managed scale is what gets rewarded: the premium reflects coordinated management and platform quality, not the size of any individual location.
What does SummitView Texas's three-pillar structure actually do?
- Three functions working together: Investment identifies and funds opportunity, Franchise Development builds the pipeline of new locations, and Operations drives day-to-day performance across every shop already open.
- Coordination removes the friction: each pillar feeding the next is what separates a private equity access platform in Texas from a single deal an investor would have to source and manage alone.
What should an accredited investor take away from this?
- The gap is documented, not just pitched: growth data on private markets confirms the access problem Frank describes independent of his own read on the market.1
- SummitView Texas is built as the access point: Investment, Franchise Development, and Operations work together to give accredited investors professionally managed, diversified exposure to a proven business model.



